Project Overview

When Wheelworks Detroit wanted to modernize its operations and bring automation to its growing tire and wheel business, Think Technologies designed and implemented a fully customized Inventory Management System (IMS) built to unify their sales channels and streamline operations from end to end.

This project was part of Wheelworks’ broader digital transformation journey — a multi-phase partnership that included a new eCommerce website, SEO optimization, and integration of AI tools to power future growth

The Challenge

Before Think Technologies’ involvement, Wheelworks faced the same challenges many growing retail service businesses encounter:

• Manual inventory updates leading to discrepancies between online and in-store stock

• Limited visibility into real-time sales data and forecasting

• Fragmented systems between QuickBooks, eBay listings, and their existing website

• Lost sales opportunities due to overselling or outdated product information

The company needed a centralized system that could track every wheel, tire, and order — across multiple channels — in real time.

Our Solution

Think Technologies built a tailored Inventory Management System that connected Wheelworks’ entire sales ecosystem.

Key Features:

• Cross-Channel Integration: Unified data across the website, eBay, and physical store, ensuring real-time synchronization of stock levels.

• QuickBooks Integration: Automated accounting and financial tracking directly linked to sales and inventory data.

• Advanced Analytics & Reporting: Demand forecasting, sales trends, and performance dashboards for smarter decision-making.

• Automated Alerts: Instant notifications for low-stock or high-demand items, reducing manual management.

• Scalable Infrastructure: Built to support expansion into new channels and products.

This system eliminated manual data entry and provided Wheelworks with accurate, up-to-the-minute insights into product performance, margins, and inventory flow.

Results & Impact

Within months of implementation, Wheelworks achieved:

• Full synchronization between their physical store, eBay listings, and website

• Faster sales fulfillment with automated order and stock management

• Improved accuracy in demand forecasting and reduced overstock issues

• Enhanced customer experience through real-time availability and faster turnaround

The new system created operational clarity, saving the Wheelworks team hours of manual work each week while laying the foundation for AI-driven personalization and sales automation in future phases