The AI Opportunity for Enterprise Teams

The New Frontier of Work

De’Lon Dixon, Founder of Think Technologies, shared how AI is redefining productivity across enterprise teams. With 40% of U.S. workers already using AI and $4.4 trillion in potential economic impact (McKinsey), Lubrizol’s opportunity lies in structured adoption — empowering marketing, communications, and product teams with self-service, high-ROI AI workflows.

A visual framework introduced during the session helped teams identify:

• Low-effort, high-value tasks for automation (e.g., research, summarization)

• High-effort, high-value opportunities for strategic AI integration (e.g., campaign planning, technical writing)

From Theory to Action

Prompt Engineering in Practice

Attendees learned prompt engineering techniques to get higher-quality, brand-consistent AI outputs.
Topics included:

• Few-shot prompting: using examples to improve output accuracy

• Role prompting: assigning the AI specific roles like “Continuous Improvement Lead” or “Technical Writer”

• Structured prompts: framing inputs with clear task, context, and format

The live demo showcased how Lubrizol marketers could use AI to write follow-up emails for trade shows, draft technical summaries, or generate campaign briefs — all while maintaining brand tone and compliance.

The Big Takeaway

AI Isn’t Replacing Creativity — It’s Amplifying It

By the end of the session, over 100 Lubrizol marketers left with tangible next steps:

• Identify repetitive, high-effort tasks ripe for automation

• Use prompt templates to standardize team workflows

• Experiment with AI tools like ChatGPT, Claude, and Copilot for content development and analysis

Think Technologies closed with a message:

“AI is not about replacing expertise — it’s about multiplying it. The organizations that train their people, not just their models, will lead the next era of B2B marketing.”